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Ed Heffernan has been responsible for growing Alliance Data into an S&P 500 and Fortune 500 company that has ranked in the top 1% of corporations in terms of shareholder return since he led its initial public offering in 2001.He joined Alliance Data in May 1998 as vice president of mergers and acquisitions, after holding similar positions with First Data and Citicorp, and in corporate finance with CS First Boston (now Credit Suisse).We bring together your grocer, your pharmacy, your gas station, and other retailers under one coalition loyalty program, which allows consumers to earn points and rewards for their everyday purchases.
That data-driven insight enables us to build dynamic and creative loyalty marketing programs and strengthen and deepen relationships between our clients and their customers.
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Our clients include nine of the top 10 banks, eight of the top 10 retailers, the 10 largest pharmaceutical companies, and the largest automakers. agency across all disciplines by Loyalty One is an expert in creating coalition loyalty programs and stand-alone loyalty rewards.
With the science fueled by our Conversant business, a global leader in cross-device matching technology and user-to-device accuracy, we’re able to connect our clients and brands to 263 million consumers across computers, smartphones, tablets, and connected TVs. We built our expertise through one of the most successful coalition loyalty programs on the planet — Canada’s AIR MILES® Reward Program.
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